THE POWER OF PEOPLE, PLACES & FIRMS
Reading Time: 4 minutesBrazil’s tourism boom is not an accident. Over the past decade, the country has been building the foundations for a more purposeful model, one that combines economic dynamism with environmental responsibility. Brazil is now striving to use tourism to restore ecosystems, strengthen communities and generate positive impact in the territories where it operates. What can other countries learn from its approach?
Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?
Reading Time: 4 minutesTourism is at a crossroads, facing social, environmental and logistical issues. To maintain long-term sustainable growth in the sector, a stewardship approach must replace the growth-driven model.