Reading Time: 4 minutesOn June 11, Mark Carney opened the 2026 men’s FIFA World Cup with a message of pride and ambition. Two weeks later, that ambition became history: how can countries turn global attention into lasting local benefits?
Reading Time: 4 minutesOn June 11, Mark Carney opened the 2026 men’s FIFA World Cup with a message of pride and ambition. Two weeks later, that ambition became history: how can countries turn global attention into lasting local benefits?
Reading Time: < 1 minute日本の観光ブームは衰える気配がありません。2025年には、外国人旅行者が初めて4,000万人を超え、過去最高を記録しました。さらに2026年初頭も、前年を上回る成長が続いています。
Reading Time: 4 minutesJapan welcomed more than 40 million international visitors in 2025, setting a new record. While Tokyo, Kyoto and Osaka dominate, other cities are working to raise their profile. How is Sendai seeking to grow internationally while ensuring tourism strengthens resilience and benefits local people?
Reading Time: 4 minutesBrazil has spent a decade building a purposeful tourism model that combines economic dynamism with environmental responsibility, restoring ecosystems, strengthening communities and generating lasting impact. Its approach is deliberate, not accidental. What can other countries learn from Brazil’s model?
Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?
Reading Time: 4 minutesTourism is at a crossroads, facing social, environmental and logistical issues. To maintain long-term sustainable growth in the sector, a stewardship approach must replace the growth-driven model.