Reading Time: 12 minutesMajor sporting events can bring huge crowds and investment to host cities, but how much of that opportunity reaches local businesses?
Category: Tourism
Tourism’s new normal: From managing risk to dealing with uncertainty
Reading Time: 4 minutesIn the past, developing a tourist destination seemed straightforward. What was needed was a few attractive assets, such as a beach, cultural sites or scenic mountains. With extreme weather as the new normal, how is tourism changing and how can regions adapt to it?
From World Cup excitement to lasting local benefits: what can cities learn?
Reading Time: 4 minutesOn June 11, Mark Carney opened the 2026 men’s FIFA World Cup with a message of pride and ambition. Two weeks later, that ambition became history: how can countries turn global attention into lasting local benefits?
Tourism Beyond Tokyo: how Sendai is building a more resilient visitor economy
Reading Time: 4 minutesJapan welcomed more than 40 million international visitors in 2025, setting a new record. While Tokyo, Kyoto and Osaka dominate, other cities are working to raise their profile. How is Sendai seeking to grow internationally while ensuring tourism strengthens resilience and benefits local people?
Regenerative tourism: Rio’s model for resilient destinations
Reading Time: 4 minutesBrazil has spent a decade building a purposeful tourism model that combines economic dynamism with environmental responsibility, restoring ecosystems, strengthening communities and generating lasting impact. Its approach is deliberate, not accidental. What can other countries learn from Brazil’s model?
Who’s visiting today? How real-time tourism data can help destinations stay ahead
Reading Time: 4 minutesRapid growth in visitor numbers can strain infrastructure, increase environmental pressures and erode a destination’s authenticity. Good data is essential for decision-makers managing these trade-offs. How can governments get the tourism data they need, and is Slovenia showing us what that looks like in practice?
COGITO Talks… Fuel, fear and flights: How the tourism sector learned to withstand global shocks
Reading Time: 9 minutesOver the 10 years, global tourism has been reshaped by successive crises, from the collapse of travel during COVID-19, the Russia-Ukraine war, and the current conflict in the Gulf and the rise of petrol prices. In this episode, Shayne MacLachlan from the OECD, speaks with Sérgio Guerreiro, Chair of the OECD Tourism Committee, about how governments have responded to uncertainty and what resilience means in practice. Together, they explore how tourism policy is evolving to balance growth with sustainability, community impact and long-term stability in an increasingly unpredictable world.
Tourism at a Turning Point: The Next Generation of Policy Making
Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?