Reading Time: 4 minutesOn June 11, Mark Carney opened the 2026 men’s FIFA World Cup with a message of pride and ambition. Two weeks later, that ambition became history: how can countries turn global attention into lasting local benefits?
Category: Tourism
Tourism Beyond Tokyo: how Sendai is building a more resilient visitor economy
Reading Time: 4 minutesJapan welcomed more than 40 million international visitors in 2025, setting a new record. While Tokyo, Kyoto and Osaka dominate, other cities are working to raise their profile. How is Sendai seeking to grow internationally while ensuring tourism strengthens resilience and benefits local people?
Regenerative tourism: Rio’s model for resilient destinations
Reading Time: 4 minutesBrazil has spent a decade building a purposeful tourism model that combines economic dynamism with environmental responsibility, restoring ecosystems, strengthening communities and generating lasting impact. Its approach is deliberate, not accidental. What can other countries learn from Brazil’s model?
Who’s visiting today? How real-time tourism data can help destinations stay ahead
Reading Time: 4 minutesRapid growth in visitor numbers can strain infrastructure, increase environmental pressures and erode a destination’s authenticity. Good data is essential for decision-makers managing these trade-offs. How can governments get the tourism data they need, and is Slovenia showing us what that looks like in practice?
COGITO Talks… Fuel, fear and flights: How the tourism sector learned to withstand global shocks
Reading Time: 9 minutesOver the 10 years, global tourism has been reshaped by successive crises, from the collapse of travel during COVID-19, the Russia-Ukraine war, and the current conflict in the Gulf and the rise of petrol prices. In this episode, Shayne MacLachlan from the OECD, speaks with Sérgio Guerreiro, Chair of the OECD Tourism Committee, about how governments have responded to uncertainty and what resilience means in practice. Together, they explore how tourism policy is evolving to balance growth with sustainability, community impact and long-term stability in an increasingly unpredictable world.
Tourism at a Turning Point: The Next Generation of Policy Making
Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?
Tackling tourism pressures: How Dubrovnik Became a Smart City Model
Reading Time: 4 minutesOnly a decade ago, visitors were advised to avoid Dubrovnik during peak season due to near-continuous congestion in its narrow UNESCO-protected streets. Today, Dubrovnik stands as an emerging European model for sustainable, people-centred tourism. How can cities combine strategic governance, digital tools and community engagement to protect cultural heritage while ensuring a high quality of life for residents?
Tradition meets tech: How digital tools are transforming tourism in Italy
Reading Time: 4 minutesItaly’s tourism sector is undergoing a quiet revolution. From AI-powered hospitality to immersive virtual experiences, small businesses are embracing digital tools to enhance authenticity, boost resilience, and connect more meaningfully with travellers.