Sergio Guerreiro - (Turismo de Portugal)

PhD in Tourism. Senior Director for Strategy & Knowledge Management at Turismo de Portugal, in charge of statistics, business intelligence, sustainability, entrepreneurship and innovation. Member of several international working groups at OECD, UN Tourism and European Travel Commission, being currently the Chairman of the OECD Tourism Committee, Vice-Chair of UN Tourism Committee on Statistics and previously Chairman of the European Travel Commission’s Market Intelligence Group. Visiting lecturer at Nova School of Business and Economics, Nova Information Management School and Universidad Europea de Canarias, teaching in the fields of International Tourism Policy and Management, Market Trends & Innovation.

COGITO Talks… Fuel, fear and flights: How the tourism sector learned to withstand global shocks

Reading Time: 9 minutesOver the 10 years, global tourism has been reshaped by successive crises, from the collapse of travel during COVID-19, the Russia-Ukraine war, and the current conflict in the Gulf and the rise of petrol prices. In this episode, Shayne MacLachlan from the OECD, speaks with Sérgio Guerreiro, Chair of the OECD Tourism Committee, about how governments have responded to uncertainty and what resilience means in practice. Together, they explore how tourism policy is evolving to balance growth with sustainability, community impact and long-term stability in an increasingly unpredictable world.

Continue reading

Tourism at a Turning Point: The Next Generation of Policy Making

Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?

Continue reading