Teja Zupančič - (The Statistical Office of the Republic of Slovenia), Author at COGITO

Teja Zupančič - (The Statistical Office of the Republic of Slovenia)

Teja Zupančič holds a bachelor's degree in communication studies and has over a decade of experience in marketing. Since 2019, she has been leading the monthly survey on tourist arrivals and overnight stays at the Statistical Office of the Republic of Slovenia. Her work bridges traditional statistics and digital innovation — she also oversees experimental statistics on short-term rentals based on online booking platforms and is the driving force behind “Tourism daily”, Slovenia’s real-time tourism data product. She is passionate about making tourism data more timely, accessible, and actionable for everyone from policymakers and decision-makers to destination managers and researchers.

Reading Time: 4 minutesRapid growth in visitor numbers can strain infrastructure, increase environmental pressures and erode a destination’s authenticity. Good data is essential for decision-makers managing these trade-offs. How can governments get the tourism data they need, and is Slovenia showing us what that looks like in practice?