THE POWER OF PEOPLE, PLACES & FIRMS
Reading Time: 3 minutesTourism holds extraordinary potential as a catalyst for positive change. If driven by data, innovation and collaboration, it can strengthen communities, build more resilient economies and support healthier ecosystems. Tourism’s future, and its capacity to bring inclusive prosperity, rests on the ability to measure what matters, anticipate what is coming and act with purpose. Is the sector ready to do so?
Reading Time: 4 minutesOnly a decade ago, visitors were advised to avoid Dubrovnik during peak season due to near-continuous congestion in its narrow UNESCO-protected streets. Today, Dubrovnik stands as an emerging European model for sustainable, people-centred tourism. How can cities combine strategic governance, digital tools and community engagement to protect cultural heritage while ensuring a high quality of life for residents?
Reading Time: 4 minutesItaly’s tourism sector is undergoing a quiet revolution. From AI-powered hospitality to immersive virtual experiences, small businesses are embracing digital tools to enhance authenticity, boost resilience, and connect more meaningfully with travellers.
Reading Time: 4 minutesA massive power outage on 28 April left millions in Spain and Portugal without electricity, impacting tourism and the economy significantly. This event underscores the vulnerability of tourism amidst crises, highlighting the need for robust infrastructure and emergency preparedness strategies.
Reading Time: < 1 minuteVolunteers are the beating heart of any event, from the Olympics to your local school sports day. But beyond the medals and podiums, what impact does volunteering have on individuals, communities, and the broader economy?
Reading Time: 4 minutesTourism is at a crossroads, facing social, environmental and logistical issues. To maintain long-term sustainable growth in the sector, a stewardship approach must replace the growth-driven model.
Reading Time: 4 minutesThe tourism industry faces challenges from growing demand and social rejection. Despite this, it provides revenue for cultural preservation, sustains local businesses, and fosters community celebration.
Reading Time: 4 minutesThe OECD report addresses the significant challenges to sustainability within the tourism sector. It’s time to call for coordinated actions to address these issues effectively.