Reading Time: 3 minutesSMEs face pressure to adopt digital and AI tools despite barriers. Government support and stakeholder collaboration are crucial for their success.
Jane So - (SJU)
Jane So is an Assistant Professor of Marketing at Sejong University's Business School in South Korea. Prior to her current position, she served as an Assistant Professor at the City University of Hong Kong. Her research focuses on resource scarcity, poverty, and emotions, exploring their influence on consumer behavior, particularly within the contexts of public policy and business communication. Jane So earned both her Bachelor's and Master's degrees in Business from Seoul National University, South Korea, and holds a Ph.D. in Marketing from the Foster School of Business at the University of Washington.