THE POWER OF PEOPLE, PLACES & FIRMS
Mr. Guy Pessach is the Director, IP for Business Division (IPBD), IP and Innovation Ecosystems Sector (IES), World Intellectual Property Organization (WIPO). Prior to joining WIPO, Guy was a Law Professor at the Faculty of Law, Hebrew University of Jerusalem, specializing in Intellectual Property, Law & Technology and the Creative Industries. Guy was a Fulbright Scholar, Residential Fellow at the Information Society Project, Yale Law School; a Visiting Professor at Columbia Law School, City University Hong Kong, UBC and the Center for Transnational Legal Studies, Georgetown University Law School and also an Erasmus Mundus, Visiting Scholar at the Center for Law, Society and Popular Culture, University of Westminster.
Prior to his academic career, Guy clerked for Justice Zamir at the Israeli Supreme Court and has worked at the Economic Department of the Israeli State Attorney's Office; The Israeli Antitrust Authority; the Bank of Israel and as a private legal counsel, in the area of Intellectual Property, including counselling to technology transfer offices, startups, technology and media companies.
Reading Time: 4 minutesIntellectual Property (IP)- backed financing offers an opportunity for SMEs to find funding. This approach is still in its early days, and there are challenges to be overcome, however programs like WIPO’s IP Management Clinic can help SMEs navigate this space.