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Amy Finch - (Spirit of 2012)

Amy is the Director of Policy & Impact at Spirit of 2012, where she has led on its research and learning work since 2017. Spirit of 2012 is the social legacy funder of the London 2012 Olympic & Paralympic Games, and aims to improve our collected understanding of how to strengthen the long term impact of events. Amy has been a member of the evaluation steering groups of the last three UK Cities of Culture. In January 2023 she co-authored the final report of Spirit’s independent inquiry into maximising the power of events, which calls for the establishment of a UK events data observatory. 

Beyond the buzz: Measuring the lasting impact of events 

29 July 2025 Amy Finch - (Spirit of 2012) and Sara MacLennan - (PBE)

Reading Time: 4 minutesWhat remains after the excitement of major events fades? Spirit of 2012 shows how targeted, well-measured programmes can turn Olympic buzz into lasting well-being gains, especially for those who need it most.

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The legacy of London 2012 is more than bricks and mortar, it’s also well-being for communities

06 June 2024 Amy Finch - (Spirit of 2012)

Reading Time: 4 minutesLondon 2012 ‘s legacy includes pride and unity, and the Spirit of 2012 continues this legacy by focusing on social outcomes and wellbeing, a model for Paris 2024.

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