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The Ministry of Tourism in Italy

The Ministry is responsible for the planning, coordination, and promotion of national tourism policies, within the scope of the State’s competences, in relation to the Regions and Local Authorities, in collaboration with the Ministry of Foreign Affairs and International Cooperation (MAECI), with European Institutions and supranational Organizations, as well as with trade associations and businesses.

Tradition meets tech: How digital tools are transforming tourism in Italy

16 July 2025 The Ministry of Tourism in Italy

Reading Time: 4 minutesItaly’s tourism sector is undergoing a quiet revolution. From AI-powered hospitality to immersive virtual experiences, small businesses are embracing digital tools to enhance authenticity, boost resilience, and connect more meaningfully with travellers.

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