Developing tourism strategies and products to enhance regional attractiveness to visitors can also improve the attractiveness of destinations as places to live, work and invest.
Peter Haxton
Peter is a Senior Policy Analyst at the OECD, where he started in 2010, and is currently supporting the work of the Regional Development Policy Committee. From 2021-23 he has coordinated the Regional Development and Multi-level Governance (RDG) Division’s work on Rethinking Regional Attractiveness in the New Global Environment. This work has produced 15 regional attractiveness case studies (from 5 OECD countries) and a synthesis report to identify the policy levers available to enhance the attractiveness of regions to the key international target groups of investors, talent and visitors. Prior to this he supported the work of the OECD Tourism Committee, including recent work on Managing Tourism Development for a Sustainable and Inclusive Recovery in the post-COVID-19 era, and Preparing the Tourism Workforce for the Digital Future. Peter has held Senior Policy Advisor roles with the London Development Agency, Tourism Queensland, and the Australian Department of Industry, Science and Resources. He holds a Bachelor of Administration (Hons Class 1) from James Cook University, Townsville, and a PhD from the UTS Business School at the University of Technology, Sydney, Australia.