Dr. Richard Florida encourages cities and regions to consider how diversity, creativity and innovation can contribute to attracting creative talent and investment, and shape inclusive and sustainable development. He then unpacks how non-metropolitan areas can benefit from a greater influx of creative people and capital, especially in the wake of the pandemic.
The various systemic shocks of recent years, such as the 2008 financial crisis, the COVID-19 pandemic, or the war in Ukraine, have resulted in a disfigured world. We now need to respond with new approaches and alliances to respond to the digital transformation and the climate emergency. Our cities will be central to that response.