With individual tickets for the Paris 2024 Olympic and Paralympic Games already on sale, we ask, what impact can sport have on our economies, our societies and our lives?
Martha Bloom is a policy analyst/economist at the OECD. She specialises in cultural and creative industries policy, with a particular focus on social and economic impact measurement, labour market dynamics and innovation. She also leads the OECD work on global events and local development. Prior to joining the OECD, Martha worked for the UK Creative Industries Policy and Evidence Centre (PEC) and had a varied career in the arts sector. She holds an BA in Theatre Studies, an MSc in Project Management and Innovation, and a PhD in Technology and Innovation Management, where her thesis examined skills and innovation in the UK creative industries.