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Kathy Macdonald

Katherine is the Director of Ookla for Good, leading program initiatives in support of Ookla's mission to help make the internet better, faster and more accessible for everyone.

Reaching digital deserts – extending access to broadband has never been so important

28 January 2022 Kathy Macdonald, Michelle Marshalian and Maria Paula Caldas

In 2020, global Internet traffic was estimated to be more than 3 zettabytes – the equivalent of 325 million households watching Netflix simultaneously, at all times. By 2022, these flows will be 1,000 times greater than in 2002, 20 years earlier.

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