Insights for Entrepreneurship, SMEs, Tourism, Regions and Cities
Dr Anastasia Ri
Anastasia Ri is a Research Fellow at Enterprise Research Centre, Aston Business School. She is an applied economist with expertise in financial and economic development and efficiency and productivity analysis. Having joined ERC in 2018 and recently become a member of the GEM (Global Entrepreneurship Monitor) UK team, Anastasia’s current focus is small business economics and entrepreneurship investigating firms’ digital and net zero transformation, as well as entrepreneurial attitudes and aspirations.
On the eve of COP26, attention is firmly focused on the climate challenge and the need for action by governments, big business, and households. Yet there will be no transition to net zero without small and medium sized enterprises (SMEs).